Jorge Peñalva Zambrano is CEO at Sentisis, company that owns a Spanish Natural Language Processing technology focused in analyzing conversations online and specifically in Social Media. Sentisis is a leading company in the Spanish-speaking market. More than 60 clients between agencies, brands, governments and public institutions have trusted Sentisis as their solution to understand data in Spanish in Social Media. Recently Sentisis raised $1.3M USD to continue their growth in Spain and Latin America and to enter the Colombian and North American markets. Sentisis has a semantic expertise with a technology that adapts to each industry and country to extract actionable data. Their NLP system has more than 40 industries linguistically prepared. Jorge has a Masters of Science in Computer Science from IIT, Chicago and a Bachelors Degree and Masters of Science in Computer and Electrical Enginerring from UPM, Madrid. His areas of experience include SAAS, Social Media, NLP, Machine Learning.